14 November 2018 – C360 celebrates 5th anniversary this month with a special social impact campaign to commemorate this milestone in its journey so far.

Since its launch in November 2013 in Singapore, C360 has successfully expanded to India, the Philippines and USA, changing the way B2B Marketers feel about marketing campaign data in global markets.

Reflecting on what has been achieved in the past five years, Varun Chandran, C360 Chief Executive, said, “C360 has experienced phenomenal growth since its launch and is now consistently recognised as one of the most innovative and unique brands in the B2B Marketing Data Industry. Thanks to our award-winning data cloud platform, we have consistently been number one in Asia market while our North America and Europe business has been steadily driving the growth of our customer base and strong business performance. We’re proud of what we’ve achieved so far and we want to keep building on our success to continuously change the way Marketers feel about prospecting data.”

C360 trains workers for long-term careers in a very unique skill-set. Its employees, often economically challenged, are taught data research work for marketing data and machine learning. It offers them an entry to other technology and career opportunities.

In five years the company has grown to over 50 employees in four locations; in India, in the U.S, in Singapore and Philippines. More than half of the workers in India office are women and 70% come from low-income backgrounds in rural areas.

C360 is a big leap for many prospective workers. “This may be the first time anyone in the family has earned a salary in a meaningful office job,”. While educated, few employees were computer-literate or had university degrees before joining C360. Nonetheless, they now work in fast-paced, technologically advanced and demanding positions supporting marketing teams at more than 400 worldwide businesses. Employees perform data research, data segmentation, and validation of B2B marketing campaign data. C360 leverages human intelligence to enrich prospects data in CRM, Machine Learning, Natural Language Processing (NLP), and Marketing Automation.”

Results of a recent impact study C360 conducted with employees showed that nearly 80% felt their work was making a difference to society, and 70% said their stature in their family has risen since working for the organization. They also have made purchases, made financial investments, and are participating in the larger economic community now.

During the intensive three-weeks on-the-job trainee program, “learning by doing” is emphasised and pattern-recognition, context and exceptions matter more than rules. “When we recruit, we look for detail-orientation; and entrepreneurial attitude and people who are strong with internet”. These are skills workers of the future will need as we work more closely with data machines

As part of their commitment to community development, C360 is encouraging rural youth to embrace digital transformation, establish new enterprises, and most importantly, upgrade their skills. The team is volunteering to educate 200+ youths and educators with digital skills & computer education in rural provinces. “We’ve made a step change in transforming rural communities and accelerating the digital future of Kerala. Feeling very Proud to work at a company and in a team that cares so deeply about giving back”, said Monisha Mohan, Social Impact Manager, Corporate360.

About C360

Corporate360 is the global leader in competitive intelligence for technology installed-base. Most of the world’s technology companies, enterprise start-ups, and some of the most efficient digital and telemarketing agency partners use C360 for total addressable market analysis, competitive displacement campaigns, predictive analytics data modelling, marketing campaigns, and cross-sell initiatives. Every day, C360 indexes several millions of unstructured technology related documents across the open Internet, the archived web and offline resources to produce a detailed, accurate census of key IT management contacts and enterprise technology installations in use at companies globally. Indexed resources include content such as resumes, social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings. Founded in 2013, the company is based in Singapore with global offices in San Francisco & India.

For more information please visit WWW.CORPORATE360.US 

Contact us: impact@corporate360.us, 0475.235.0360